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Marketing & Strategy Work

Speculative Marketing Strategy for Brand Collaboration between e.l.f and Krispy Kreme

How could e.l.f cosmetics and Krispy Kreme build a successful marketing strategy for a speculative brand collaboration?
A photograph of an eyeshadow palette, with text at the bottom

Speculative Marketing Strategy for Lucy & Yak

How can Lucy & Yak expand its appeal beyond dungarees among sustainability-conscious consumers, while retaining the brand identity that made it recognisable?
Yak. You. Us. Slogan banner

13-day Social Media Marketing Experiment

Can I use organic TikTok content to build brand awareness and engagement while transitioning an established creator account into a marketing-focused brand?
Collage of screenshots from Alice Kitson's TikTok page
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