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Banner image with lipgloss swatches and text
Poster idea with swatches
Social media post with makeup palette
Tear away poster idea with lipglosses
Social media post with branded lipglosses

What if e.l.f cosmetics and Krispy Kreme came together to create a unique collection?

This speculative campaign strategy pulls the brief through to execution. Keeping budget and stakeholders in mind, I explore why the collaboration would do well, how to reach the target audience, the uses of Social Media, PR, Email marketing, and more.

 
Slide deck cover with title
Opportunity evaluation
Initial research into the brands
Product alignment page
The brand collaboration products
Target audience research
Buyer persona for the collab products
Goals of the campaign
Copy, idea, and design styles
Social media strategy outlined
Example social media posts
PR strategy timeline
Poster campaign ideas
Email marketing strategy
Budget analysis and management
Teams and stakeholders consideration
Campaign execution timeline
Performance evaluation plan
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