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My Professional Certifications
Digital Marketing
HubSpot Academy
I developed my understanding of digital marketing strategy, exploring:
- Content Marketing
- SEO
- Social Media Campaigns
- Omnichannel Campaigns
- Developing buyer personas and a buyers journey
- Digital behaviour and bias
- Ethical practice surrounding privacy and data protection
- Cultural sensitivity and inclusivity
- Community building and engagement
- UX-SEO integration
- Email marketing and how it can support SEO
- Scaling content with AI without losing authenticity
- AI for smarter audience targeting and personalisation
Social Media Marketing
HubSpot Academy
I developed my understanding of Social Media Strategy, exploring:
- Developing a social media strategy
- Social Media Listening and Monitoring
- Content curation
- Working with influencers
- UGC and how to utilise it
- Building one-to-one relationships
- Social Media Advertising
- Measuring return on investment
- Social Media audits
- Governance, risk, and employee advocacy programmes
- Crisis Management
Currently Developing:
Digital Advertising
HubSpot Academy
Mastering Systems Thinking in Practice (level 3)
The Open University
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