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My Professional Certifications
Digital Marketing
HubSpot Academy
I developed my understanding of digital marketing strategy, exploring:
- Content Marketing
- SEO
- Social Media Campaigns
- Omnichannel Campaigns
- Developing buyer personas and a buyers journey
- Digital behaviour and bias
- Ethical practice surrounding privacy and data protection
- Cultural sensitivity and inclusivity
- Community building and engagement
- UX-SEO integration
- Email marketing and how it can support SEO
- Scaling content with AI without losing authenticity
- AI for smarter audience targeting and personalisation
Currently Developing:
Mastering Systems Thinking in Practice (level 3)
The Open University
Social Media Marketing
HubSpot Academy
Digital Advertising
HubSpot Academy
Entrepreneurship - From Ideas to Reality (level 2)
The Open University
Sales Management
HubSpot Academy
Sales Enablement
HubSpot Academy
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